The impact of revenue management variables on price: a study on small medium enterprise rent a car in Mallorca

Argintaru, Sabrina Ioana

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dc.contributor	Lucena Pimentel, Abel Ernesto
dc.contributor.author	Argintaru, Sabrina Ioana
dc.date	2017
dc.date.accessioned	2018-06-04T11:15:11Z
dc.date.issued	2018-06-04
dc.identifier.uri	http://hdl.handle.net/11201/146594
dc.description.abstract	[eng] This paper aims to present the impact of revenue management variables on price in the car rental sector, using data from a small medium enterprise. The car rental sector is very similar to the airline sector, but there is notable differences and makes this topic relevant for academic research. The dependent variable price is analyzed using regression models, focusing on the relation with booking anticipation and days. Analysis results suggest that is possible to apply a mix of quantity and price strategies, as well as dynamic pricing strategies similar to airlines.	ca
dc.format	application/pdf
dc.language.iso	eng	ca
dc.publisher	Universitat de les Illes Balears
dc.rights	info:eu-repo/semantics/openAccess
dc.rights	all rights reserved
dc.subject	338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus	ca
dc.title	The impact of revenue management variables on price: a study on small medium enterprise rent a car in Mallorca	ca
dc.type	info:eu-repo/semantics/masterThesis	ca
dc.type	info:eu-repo/semantics/publishedVersion
dc.date.updated	2018-05-31T07:47:57Z
dc.date.embargoEndDate	info:eu-repo/date/embargoEnd/2050-01-01
dc.embargo	2050-01-01
dc.rights.accessRights	info:eu-repo/semantics/embargoedAccess