The maturity of a mass tourism destination as a benefit: the case of Rimini

Abstract

[eng] Rimini and its neighboring area of the Romagna Riviera form one of the most famous tourist destinations in Italy and thus have an interesting history related to tourism. Analyzing the history of the tourist destination, it is evident that this area has been several times in a maturity phase. Although this is a precarious situation, it has not been treated in a negative manner, but, on the contrary, as a benefit: the first objective of this work it is to figure out how it is possible to handle this delicate stage of a tourist destination’s life as a consolidation and a strength. The second issue covered in this document is the conclusion that can be deduced from the first concept: if a maturity phase can evolve in a consolidation rather than a decline, is it possible for a tourist destination to return to a stage where tourism no longer exists? The proposed answer will be counterposed with the cyclical theory of tourist destinations of Bogdan Włodarczyk.