Research on the Development of Experiential Rural Tourism Products in the Balearic Islands

Abstract

[eng] With the popularization of rural tourism, the market demand for rural tourism has been increasing significantly. Although many developed countries such as the United States, France, Spain, and Japan have been prosperous in developing unique rural tourism products, there are still widespread problems on the market with unoriginal and single products, which can not meet the different needs of tourists. Meanwhile, the human economy model steps into the experience economy, which provides an excellent opportunity for the development of rural tourism, as experience is one of the essential attributes of rural tourism, furthermore, experiential rural tourism products can maximize this advantage to attract tourists and improve competitiveness. Based on the related research results, this paper analysis the characteristics of experiential rural products, then put forward the specific strategies for the development of experiential rural tourism products, and taking the Balearic Islands of Spain as an example, which has a great development potential, this paper combines the rural resources, to discuss the development of experiential rural tourism products in the islands, and further come up with the problems may exist in the developing process and relevant suggestions.