Pla de Màrqueting i Viabilitat Integral d’un Projecte Empresarial Turístic

Abstract

[eng] In the present project, a Marketing Plan is defined and developed about a case, Can Beia Ecohotel, which consists of a green hotel located in the municipality of Selva in the north of Mallorca, and it expects to start its path in the hotel sector. In the following index presented down below, the steps to be followed are detailed. Firstly, a brief introduction of the evolution of tourism in Mallorca and the growing demand that rural tourism has experienced in recent years. Secondly, the contextualization that helpsus analyze the variables of the marketing-mix. Next, we will analyze the hotel’s environment and its competitors. Fourth, through the SWOT analysis, we know the internal strengths and weaknesses of the company, as well as the external threats and opportunities. The next step is to create a strategic marketing plan where substantial organizational advantages have been achieved which will facilitate the implementation of the company and which suggest the existence of a potential market. Finally, a setof conclusions will be drawn up