Analyzing Big Data to discover new touristic products

Kraus, Julia Johanna Edith

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dc.contributor	Rejón Guardia, Francisco
dc.contributor.author	Kraus, Julia Johanna Edith
dc.date	2020
dc.date.accessioned	2020-07-14T08:35:21Z
dc.date.available	2020-07-14T08:35:21Z
dc.date.issued	2020-07-14
dc.identifier.uri	http://hdl.handle.net/11201/153056
dc.description.abstract	[eng] The topic of Big Data is gaining more and more attention in several business fields. For the tourism and hospitality industry it offers many opportunities and gathered the interest of researchers. With this study I want to provide an overview about the opportunities of Big Data analysis for companies, organizations and research in the tourism industry. The main focus will be on the explanation of Big Data analysis techniques and how the analysis can contribute to the decision-making process in companies and organizations and help in the development of new business opportunities. This thesis will be finalized with a practical analysis of Big Data collected from social media, aimed to discover new alternative touristic products on the Balearic Islands using geo-tagged Twitter data from 2015 to 2017	ca
dc.format	application/pdf
dc.language.iso	eng	ca
dc.publisher	Universitat de les Illes Balears
dc.rights	all rights reserved
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus	ca
dc.subject.other	Big Data	ca
dc.subject.other	social media	ca
dc.subject.other	Twitter	ca
dc.subject.other	alternative tourism	ca
dc.subject.other	new touristic products	ca
dc.title	Analyzing Big Data to discover new touristic products	ca
dc.type	info:eu-repo/semantics/bachelorThesis	ca
dc.type	info:eu-repo/semantics/publishedVersion