Media induced tourism in China

Abstract

[eng] Media induced tourism is a concept that has been seen for a long time, with the difference that its name changes as new technologies advance, in the same way as its antecedents. Despite that change, the concept continues to be observed mainly applied to case studies and in Western continents, with a notorious lack and omission of information in eastern countries. For this reason, an analysis and criticism has been made and, in turn, how this concept can be improved thanks to the socio-cultural differences of all countries. In the same way, a case study on how a destination little known on the big screen such as Menorca, one of the Balearic Islands, was proposed to attract a new market segment: Chinese tourism, which does not frequent this island, and observe the benefits and problems that we should face in case of carrying out a project that would induce Chinese tourism to visit that destination.