Firm strategy in the tourism sector

dc.contributor	Federo Acosta, Ryan
dc.contributor.author	Lig-Long Jorge, Dennis Ricardo
dc.date	2021
dc.date.accessioned	2022-03-30T12:45:52Z
dc.date.available	2022-03-30T12:45:52Z
dc.date.issued	2022-03-30
dc.identifier.uri	http://hdl.handle.net/11201/158499
dc.description.abstract	[eng] The objective of this work is to know how hotel companies make strategic decisions in order to differentiate themselves in terms of quality and cost. Product differentiation will be addressed through two types of differentiation: horizontal differentiation and vertical differentiation. This paper will also deal with the innovative behavior of hotel companies. To this end, the innovative behavior of two Spanish hotel companies with recognized prestige has been analyzed. The aim is to analyze whether innovation can be a useful instrument for boosting the differentiating strategies of hotel companies.	ca
dc.format	application/pdf
dc.language.iso	eng	ca
dc.publisher	Universitat de les Illes Balears
dc.rights	all rights reserved
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus	ca
dc.subject.other	Competition	ca
dc.subject.other	Pricing	ca
dc.subject.other	Innovation	ca
dc.subject.other	Differentiation	ca
dc.title	Firm strategy in the tourism sector	ca
dc.type	info:eu-repo/semantics/bachelorThesis	ca
dc.type	info:eu-repo/semantics/publishedVersion