A study on the impact of the new media on chinese tourists' travel behavior in Spain: the case of Little Red Book

Long, Yanyu

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dc.contributor	Maturana Bis, Francisco José
dc.contributor.author	Long, Yanyu
dc.date	2021
dc.date.accessioned	2022-03-30T13:38:27Z
dc.date.available	2022-03-30T13:38:27Z
dc.date.issued	2022-03-30
dc.identifier.uri	http://hdl.handle.net/11201/158505
dc.description.abstract	[eng] With the continuous development of new media technology, the emergenceof various short video software such as Little Red Book and TikTok hashadanimportant influence on travel behavior. Taking Little Red Book as anexample, this paper adopts questionnaire survey method and descriptive analysismethodto study the content and characteristics of Little Red Book's influence onChinesetourists' travel behavior in Spain in the outbound travel market. It alsoputsforward development suggestions for related tourism destination marketingandLittle Red Book travel content recommendation.	ca
dc.format	application/pdf
dc.language.iso	eng	ca
dc.publisher	Universitat de les Illes Balears
dc.rights	all rights reserved
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	070 - Diaris. Premsa. Periodisme. Ciències de la informació	ca
dc.subject	338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus	ca
dc.subject	91 - Geografia. Viatges	ca
dc.subject.other	New social media	ca
dc.subject.other	Little Red Book	ca
dc.subject.other	Outbound tourism	ca
dc.subject.other	Travel behavior	ca
dc.title	A study on the impact of the new media on chinese tourists' travel behavior in Spain: the case of Little Red Book	ca
dc.type	info:eu-repo/semantics/bachelorThesis	ca
dc.type	info:eu-repo/semantics/publishedVersion