Peruvian gastronomy promotion as a strategy for tourism diversification

Show simple item record

dc.contributor Capellà i Miternique, Hugo
dc.contributor.author Santamaría García, Mar
dc.date 2021
dc.date.accessioned 2022-04-08T10:32:40Z
dc.date.available 2022-04-08T10:32:40Z
dc.date.issued 2022-04-08
dc.identifier.uri http://hdl.handle.net/11201/158667
dc.description.abstract [eng] The research approaches a triple relationship between the tourism diversification, the Peruvian gastronomy and the promotion. The main goal is to prove the importance of gastronomy in the Peruvian’s tourism diversification. Firstly, the research is going to focus on the appreciation of Peruvian’s gastronomies and cultures. This gastronomy is the way in which the country represents its diversity, and it has been used to create a new tourism offer. Secondly, the research showed that the promotion of this new tourism offer changed the Peru’s image. This last point allowed the entry of new tourists to new touristic routes, creating a higher quality tourism. Thirdly, the research showed how this tourism diversification benefits Peruvian economy. Peru found its best partner in gastronomy. ca
dc.format application/pdf
dc.language.iso eng ca
dc.publisher Universitat de les Illes Balears
dc.rights all rights reserved
dc.rights info:eu-repo/semantics/openAccess
dc.subject 338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus ca
dc.subject 339 - Comerç. Relacions econòmiques internacionals. Economia mundial. Màrqueting ca
dc.subject 91 - Geografia. Viatges ca
dc.subject.other Peru ca
dc.subject.other Gastronomy ca
dc.subject.other Promotion ca
dc.subject.other Tourism diversification ca
dc.title Peruvian gastronomy promotion as a strategy for tourism diversification ca
dc.type info:eu-repo/semantics/bachelorThesis ca
dc.type info:eu-repo/semantics/publishedVersion


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search Repository


Advanced Search

Browse

My Account

Statistics