Peruvian gastronomy promotion as a strategy for tourism diversification

Abstract

[eng] The research approaches a triple relationship between the tourism diversification, the Peruvian gastronomy and the promotion. The main goal is to prove the importance of gastronomy in the Peruvian’s tourism diversification. Firstly, the research is going to focus on the appreciation of Peruvian’s gastronomies and cultures. This gastronomy is the way in which the country represents its diversity, and it has been used to create a new tourism offer. Secondly, the research showed that the promotion of this new tourism offer changed the Peru’s image. This last point allowed the entry of new tourists to new touristic routes, creating a higher quality tourism. Thirdly, the research showed how this tourism diversification benefits Peruvian economy. Peru found its best partner in gastronomy.