The influence of tourism information in new media on tourists destination decision-making: based on Weibo

Abstract

[eng] With the development of the Internet, tourists use new media to collect information when choosing tourism destinations. Weibo is currently one of the main new media platforms in China. This paper regards Weibo as a database for tourism information, and uses a web information collector and Python to scrape and analyse samples from Weibo to explain the influence of tourism information on tourists destination decision-making. Samples are collected from six destination topics in Weibo. Through content analysis, sentiment analysis of texts, and analysis of users, this paper finds that new media platforms such as Weibo provide a channel for all tourists to produce information for interaction. Weibo contains comprehensive and positive tourism information that can help tourists to make destination choice decisions. Combining the process of tourist destination decision-making behaviour. The study found that Weibo have an impact on tourists' motivation to travel, information gathering, and destination assessment and comparison. For tourism destinations, following tourism information in Weibo can help them to better promote their image and improve their services.