Airline Advertising In China

dc.contributor	Maturana Bis, Francisco José
dc.contributor.author	Lu, Xi
dc.date	2022
dc.date.accessioned	2022-08-03T06:36:09Z
dc.date.available	2022-08-03T06:36:09Z
dc.date.issued	2022-08-03
dc.identifier.uri	http://hdl.handle.net/11201/159541
dc.description.abstract	[eng] The study was conducted to examine the impact of airline advertising on Chinese customers' purchasing decisions by analyzing airline advertising on and off internet. The study examined the airline industry in China to provide a framework for the research. Through a review and analysis of previous studies and online texts, Air China's shortcomings in its advertising campaigns are identified and suggestions for improvement are made so that Air China's advertising campaigns can better facilitate Chinese customers' purchases of their airline tickets and various services.	ca
dc.format	application/pdf
dc.language.iso	eng	ca
dc.publisher	Universitat de les Illes Balears
dc.rights	all rights reserved
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	338 - Situació econòmica. Política econòmica. Gestió, control i planificació de l'economia. Producció. Serveis. Turisme. Preus	ca
dc.subject.other	Airline advertising	ca
dc.subject.other	Air China	ca
dc.subject.other	Social media	ca
dc.subject.other	Promotion	ca
dc.title	Airline Advertising In China	ca
dc.type	info:eu-repo/semantics/bachelorThesis	ca
dc.type	info:eu-repo/semantics/publishedVersion