Desarrollo del Plan de Marketing de una PYME

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dc.contributor López Rodríguez, Sofía
dc.contributor.author López Cantero, Aina
dc.date 2023
dc.date.accessioned 2023-12-14T08:07:20Z
dc.date.available 2023-12-14T08:07:20Z
dc.date.issued 2023-12-14
dc.identifier.uri http://hdl.handle.net/11201/163145
dc.description.abstract [spa] El objetivo de este proyecto es realizar un plan estratégico de marketing sobre Run&Row, un pequeño gimnasio situado en Palma de Mallorca, que nos permita saber qué estrategias se deben llevar a cabo para poder cumplir con sus objetivos. Asimismo, se realizará un análisis tanto interno como externo de la empresa, para saber cómo actuar dentro del mercado, se planificaran unos objetivos a corto, medio y largo plazo, y se realizará un estudio de mercado. ca
dc.description.abstract [eng] The objective of this project is to carry out a strategic marketing plan for Run&Row, a small gym located in Palma de Mallorca, which will allow us to know what strategies should be carried out in order to meet its objectives. Also, an internal and external analysis of the company will be carried out, to know how to act within the market, short, medium and long term objectives will be planned, and a market study will be carried out. ca
dc.format application/pdf
dc.language.iso spa ca
dc.publisher Universitat de les Illes Balears
dc.rights all rights reserved
dc.rights info:eu-repo/semantics/openAccess
dc.subject 33 - Economia ca
dc.subject.other Plan de marketing ca
dc.subject.other Análisis interno ca
dc.subject.other Análisis externo ca
dc.subject.other Precio ca
dc.subject.other Promoción ca
dc.subject.other Run&Row ca
dc.subject.other Gimnasio ca
dc.title Desarrollo del Plan de Marketing de una PYME ca
dc.type info:eu-repo/semantics/bachelorThesis ca
dc.type info:eu-repo/semantics/publishedVersion


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