Online Reputation & Tourism 2.0

Abstract

[eng] This research paper is aiming at elaborating an overview of what online reputation is and how it should be treated and managed by organizations. From a personal point of view, I wanted also to focus on social media and the online community as I consider them key-factors on building reputation and brand awareness. In order to better meet the objectives of the subject, there is a second part that deals with the concept of Tourism 2.0 and how it relates to the Web 2.0 and to the Knowledge Economy