The comparative research of travel websites usability between China and western countries

Abstract

[eng] The booming development of global tourism e-commerce puts forward the travel service providers to establish more professional travel websites to satisfy the need of customers. In this article, selected 30 tourism website were divided into four types. Afterwards, through empirical researches the general comparative study carried out the main differences on the dimension of information completeness and user interface and navigation. Then, aiming at the specialties of the four types of tourism websites, the sectional comparisons will be applied to go deep through of each kind of websites and make more accurate and detailed contrasts. Likewise, preliminary analyses of the causes of the differences are pointed out and some brief advices on the future websites establishment are also proposed.