[eng] Mallorca keeps an age-old biocultural heritage embodied in their appealing landscapes, largely exploited as an intangible tourist asset. Although hotel and real estate investors ignore or despise the peasant families who still persevere in farming amidst this worldwide-known tourist hotspot, the Balearic Autonomous Government has recently started a pay-for-ecosystem-services scheme based on the local eco-tax collection that offers grants to farmers that keep the Majorcan cultural landscapes alive, while a growing number of them have turned organic. How has this peasant heritage survived within such a global tourist capitalist economy? We answer this question by explaining the socio-ecological transition experienced from the failure of agrarian capitalism in the island, and the ensuing peasantization process at the turn of the twentieth century. Then the spatial concentration of the Green Revolution in certain areas and the early tourist specialization during the second half of the twentieth century meant a deep marginalization of peasant farming. Ironically, only a smallholder peasantry could keep cultivating these sustenance-oriented marginal areas. Now the preservation of these biocultural landscapes, and the keeping of the ecosystem services it provides to Majorcan society, requires keeping the peasantry alive.