An online hotel demand model for two resort hotels in Mallorca

Abstract

[eng] This work presents a specific demand model for measuring own-price elasticity values th-roughout different seasonal demands and across booking horizons. The availability of price elasticityof demand values will allow the analysis and comparison across the different booking times, seasonaldemands and among different hotels. We present a case study application of this demand model, usingdata for two resort hotels in Mallorca and estimating different seasonal elasticities for the online booking segment.